Entertainment And Media Industry Growth And Challenges In India

Entertainment and media industries are growing at a fast rate. India’s media and entertainment industry is projected to grow by 18 per cent over the next five years and is expected to become a 1.157 trillion industry by 2012. With this growth there are also increasing cases of disputes as well. A majority of these disputes pertain to intellectual property rights (IPRs) issues.

Similarly, online entertainment is the next big thing for studios and broadcasters. The biggest changes are expected in the Internet, television distribution, video games and casinos sectors.

Although this growth and development is happening in many countries yet a majority of this growth is expected from “BRIC” countries, i.e. Brazil, Russia, India and China. Undoubtedly, the huge markets of China and India are leading that growth. However, we need to consider the legal challenges, especially IPRs issues, in order to fully benefit from this growth of entertainment and media industry.

Indian media and entertainment industry may face the legal challenges of IPRs laws and cyber law of India. IPRs laws like copyright, trademark, etc may be frequently violated and occasionally invoked to redress IPRs violations of media and entertainment industry in India. Similarly, online IPRs issues like domain name disputes may also be agitated in the future. Similarly, media and entertainment industry must keep in mind the mandates like “due diligence” and other provisions of Information Technology Act, 2000.

Media and entertainment industry will also face technological challenges in future. For instance, the issues pertaining to digital preservation of entertainment industry products may assume significance in future. This requires a domain specific and techno-legal expertise that India may not currently possess. This situation requires a shift in the academic and professional education in India that needs to be suitably adopted keeping in mind the contemporary needs.

Source: ICTPS Blog.